Samsung’s The Frame Pro Was Never Going To Be Cheap

Samsung made waves astatine CES earlier this twelvemonth erstwhile it announced The Frame Pro. We yet learned that nan institution was over-selling nan TV’s “Mini LED” technology, but nan caller exemplary does travel pinch morganatic upgrades for illustration a Wireless One Connect Box, meaning nan only cablegram moving to nan TV itself will beryllium for power, and a faster 144Hz maximum refresh rate. Now Samsung has announced really overmuch The Frame Pro will costs erstwhile it starts shipping successful nan coming weeks.

You’ll only beryllium capable to get it successful 3 sizes, pinch 65-inch ($2,199), 75-inch ($3,199), and 85-inch ($4,299) models to prime between. The modular 2025 Frame tops retired astatine 65 inches, truthful Samsung is dividing nan statement based connected conscionable really large you want to go. If you’re funny astir what nan premium is for going “Pro,” nan 65-inch regular Frame costs $1,799. So it’s decidedly much costly — but not outlandishly so. No matter which Frame you buy, you’re ever paying a adjacent magnitude other for nan look and aesthetic.

The Wireless One Connect container useful astatine distances of up to 30 feet, and arsenic usual, Samsung offers a action of customizable bezels to thief nan TV blend successful pinch your different decor. As pinch caller models of The Frame, The Frame Pro has a matte, anti-glare show that helps nan artwork it’s showcasing look much realistic and little for illustration a lit-up screen.

But I stay somewhat skeptical astir really overmuch of an upgrade nan Neo QLED sheet will be. Samsung is utilizing nan “Mini LED” word beautiful loosely here; whereas astir Mini LED TVs person a immense array of mini LEDs down nan surface to precisely power opposition and brightness, The Frame Pro puts each of its Mini LEDs astatine nan bottommost of nan display, and they occurrence upward.

So acold I’m not seeing immoderate tariff punishment here: these prices intimately align pinch past year’s S95D series. Samsung says nan S95F is its brightest OLED TV yet, and nan Glare Free show curen is moreover amended astatine combatting reflections — pinch virtually nary tradeoffs this time. As ever, nan institution says nan S95F delivers amended AI-powered upscaling than ever, and it tin crippled astatine up to 165Hz. You won’t find Dolby Vision here: Samsung conscionable refuses to alteration its tune connected that, but astatine slightest streaming services are starting to get much superior astir HDR10 Plus. The S95 statement is disposable to bid now pinch a larger 85-incher coming “soon” according to Samsung.